Mark Alson, MD, FACR, RCC became interested in the economics of radiology practice soon after finishing his fellowship in cross sectional imaging and entering private practice. He was disgruntled with local Medicare coverage decisions at the time, and became involved in the Medicare Carrier Advisory Committee (CAC) in California, where he has served as the California Radiology CAC representative since 2004. In 2008, he was invited by ARRS President Dr. Anton Hasso to serve as the ARRS CPT Advisor. At the same time, Dr. Alson joined the ACR Coding and Nomenclature Committee. During his tenure as ARRS CPT Advisor, Dr. Alson has worked closely with the CPT and RUC Advisors from ACR, RSNA, ASNR, SIR, ASTRO, and others in the process of new code creation, code maintenance, and code valuation. Dr. Alson has more recently experienced the valuation side of the coding process first-hand as an invited content expert to three RUC meetings on behalf of the ACR. In 2013, Dr. Alson became a Radiology Certified Coder (RCC). He is currently the Chair of the ACR Breast Imaging Economics Committee. Dr. Alson lives in Fresno, California with his wife Sindy. They have been married 26 years and have 2 grown children. Dr. Alson has been the President of Sierra Imaging Associates since 2004. He is a Past President of the California Radiological Society and serves on the Executive Committee of the CRS. He and his son are proud Eagle Scouts.