The purpose of this session is to address how turf battles in imaging, have changed in the face of new payment models. 'Turf battles' are viewed as interspecialty animosity or competition over a given set of procedures or patients. Physicians in general and radiologists specifically have concerns about turf battles. If we reflect on times gone by, there was substantial animosity to specific other specialties who were perceived by radiology to be competitors. Our solution was to put patient's first and emphasize quality. This session will help attendees understand the landscape of radiology economics â€“as it pertains to competition. It will also focus on the distribution of imaging dollars between radiologists and non-radiologists.
Explain the role of value based payments on turf battles.
Recognize the changing dynamics of turf battles as incentives align.
Describe the complexion of turf battles prior to value based payments.