The purpose of this session is to focus on the role leadership can play in designing and implementing programs in hospitals and radiology practices to improve and optimize the patient experience. The perspectives and needs of leaders and patients will be explored through a series of practical cases/discussion. Specifically, the economic and social drivers for patient engagement by radiologists will be explored. Next, the basics of building a patient advisor program will be reviewed from recruitment and training to deployment in projects. Because patients are already on social media and engaged, we will explore the opportunities that exist for radiologists and radiology practices to have a social media presence and interact with patients in a social media environment. Finally, including patients in the implementation of EHR patient portals will be used as an example of how to engage patients in radiology operations. Developed in conjunction with Radiology Leadership Institute.
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